Criss Financial Holdings Limited

Criss Financial Holdings Limited (CFL) is a Non-Banking Finance Company registered with the Reserve Bank of India. CFL operates in the retail finance segment predominantly in the rural and the underserved urban regions in India. Historically, rural and the semi-urban economy in India was primarily viewed as farming/agri economy. However, over the last 5-10 years, this trend has seen a shift and nearly half the rural income is accounted for by non-farm activities such as construction, retail, repairs, transport, communications and financial services. CFL strives to provide an impetus to the local economy in rural and semi –urban India by providing micro-credits for working capital enhancements, purchase of additional assets/ capacities for business growth, extension of work-shed/ shop/ home leading to enhancement in operating revenues and home improvement loans. CFL’s loan portfolio is predominantly comprised of shorter tenor loans so that risk of changes/ vulnerability in cash flows over a period of time can be addressed.

CFL is promoted by Mrs. Padmaja Reddy who is widely recognized as one of the pioneers in the Micro Finance Industry in India. In contrast to the widely held view of welfare development in India, Mrs. Reddy has always maintained that development can be better achieved through mainstream financial solutions customized to the needs of the millions of aspirational and entrepreneurial Indians in rural and semi-urban India. Capitalizing on the decades of experience of its promoter in retail lending in mass markets across geographies in India and a strong focus on portfolio quality; CFL endeavors to become a sizeable player in the secured lending space with a focus on rural and semi-urban India over the next 3 years.


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